Always #LikeAGirl Super Bowl XLIX.  As part of the #LIkeAGirl News Desk Team, we tweeted and posted live during the Big Game, where Always ran its first Super Bowl spot: the #1 highest engagement ad during the entire game.  Worked with the Leo Burnett Team, including Judy Johns, AJ Hassan and Becky Kozlen

Always. Collaborating with Google & Facebook teams, we developed innovative creative to help the brand breakthrough on social platforms, including cinema-graphs and a banner ad that expanded into an interactive Google Map. Worked with LB Team and Art Director Becky Kozlen

AVEENO SMART ESSENTIALS. The brand targeted Millennials with Smart Essentials facial care, formulated to fight environmental stressors. Partnering with influencer & eco-activist Summer Rayne Oakes, the integrated campaign  included TV, PR outreach and digital, and introduced a new user group to the brand.

AVEENO NOURISH+ HAIR CARE COLLECTION. Going directly against category leader Pantene, we re-defined beautiful hair: Hair with Life. Aveeno's launch into hair care added $34 million to the portfolio and was voted most successful launch by WWD.  Worked with Cindy Bruckner, Anne Delaney.

FINESSE.  Copywriter.  The unbelievable things guys were willing to do to get their hands on the touchable beauty of Finesse hair?   A girl could get used to this.  Worked with Becky Kozlen, Ken Erke, Chris Hunter.

NANOVIVE.  Copywriter.  Targeting aestheticians and nail pros, the brand's Skin Revival System used innovative--but complex nano-technology --to deliver results.  We made it look and sound beautifully simple.  Worked with Kathy Baker, Gary Alfredson