MCDONALD'S BUTTERMILK CRISPY TENDERS LAUNCH. This test spot launched Buttermilk Crispy Tenders. So successful, the menu item launched nationally in mid-2017. Worked with WeAreUnlimited Team and Becky Kozlen.
MCDONALD'S ALL DAY BREAKFAST. What's better than all day breakfast? More choices! In fact, the choices are pretty unlimited. This mini campaign included a :15 TV spot, radio and social. Worked with DDB Team and Becky Kozlen
MCDONALD'S OLYMPICS KIDS PROGRAM. This OLV celebrated the spirit of friendship and invited kids from around the world to participate in a once-in-a-lifetime opportunity to be part of the Opening Ceremony. With Becky Kozlen, Marnie Vosper, Tim Souers and David Oif.
YOSHINOYA JAPANESE KITCHEN. Working directly with Yoshinoya Team for the past several years, we created comprehensive menu and store re-brands, including an enhanced in-store experience that focused on fresh ingredients and friendly service. Since 2013, Yoshinoya has produced positive sales growth, and same store sales in August of 2017 were up an impressive 10.5%. With bold imagery and quirky Yoshinoyisms, you'd never guess it's the oldest QSR in the world! Worked with AD Betsy Grimm.
#TEAMMILK Olympics. We milked the Olympics with #TeamMilk & Weber Shandwick, creating social posts, GIF’s and on-line videos for Twitter, Instagram and Facebook. #MilkLife came home a winner: it was one of 5 brands most shared & re-tweeted on all platforms during the first week of the Rio games. With Becky Kozlen, Adam Ferguson, Kate Sullivan & Alex Drumm.
CRYSTAL LIGHT. You get to a place in your life where taking small steps toward healthiness (instead of crazy extreme ones) are the best way to stay happy. Welcome to the Light Side. Worked with Becky Kozlen.
MCDONALD'S Fruit n Walnut Salad. You can be good...well...at least some of the time. Here's one more excuse to be bad whenever you want. Worked with Becky Kozlen.
DAIRY. Kids don't lie. It feels really good when you slim down --with 3 servings of dairy a day. Worked with Kathy Baker.